Today is the BlackBerry 8800’s last day in my 9 day experiment with the device. I can say with confidence that the BlackBerry 8800 is an impressive business device in many ways. It offers the same reliable business features that the previous BlackBerry models offered for years, in addition to an enhanced interface, a slick design, and a host of new applications including playing music and video.
So if you are interested in a smartphone for business, and not necessarily in a laptop replacement out-of-the-box, the BlackBerry 8800 is a strong candidate. Also, if you were impressed by the BlackBerry Pearl (like me) but shied away from it because it does not offer the full QWERTY keyboard (or maybe because of the camera which is not allowed through the security checkpoints of your large corporate customers for instance), the BlackBerry 8800 is the answer.
My previous chart which compared the positioning of the 9 smartphones that I used in the original 81-day-exerpiment looked like this:
And as a result of the above chart, I defined the following smartphone categories:
#1. The business smartphones
#2. The computing powerhouses
#3. The social smartphones
#4. The business-social smartphones
So the chart looked like this:
Where does the BlackBerry 8800 fit on the chart?
The BlackBerry 8800 seems to have crossed the business category boundary and into the business-social category--at least to some degree. The additional multi-media capabilities coupled with the new look and feel made the BlackBerry 8800 more versatile and likely to attract a new market segment.
What is next?
Who knows, maybe a new smartphone? Stay tuned!